Liva Möbel GmbH ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use and safeguard your information in accordance with the EU General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (BDSG).
1. Data Controller
Liva Möbel GmbH
Neckargartacherstr. 114, 74080 Heilbronn, Germany
Phone: +49 (0) 351 49779971
Commercial Register: HRB 796712 (Stuttgart) · Reg. No. DIC812774 · Tax ID 87100114817
2. Personal Data We Collect
- Identification data: name, company name, position
- Contact data: postal address, email, telephone number
- Commercial data: orders, transactions, correspondence
- Technical data: IP address, browser type, device information, log files
- Usage data: pages visited, time spent, navigation patterns
3. Legal Basis for Processing
We process personal data under Art. 6 GDPR on the following legal bases:
- Performance of a contract (Art. 6(1)(b) GDPR)
- Compliance with legal obligations (Art. 6(1)(c) GDPR)
- Legitimate interests (Art. 6(1)(f) GDPR)
- Your explicit consent (Art. 6(1)(a) GDPR)
4. Purposes of Processing
- To respond to enquiries and provide customer support
- To manage commercial and trading relationships
- To comply with tax, accounting and other statutory obligations
- To improve our website and services
- To prevent fraud and ensure information security
5. Data Sharing
We may share your data with trusted service providers (logistics, IT, accounting, payment processors) acting as processors under Art. 28 GDPR. We do not sell personal data. International transfers are protected by appropriate safeguards such as Standard Contractual Clauses.
6. Data Retention
We retain personal data only as long as necessary for the purposes for which it was collected or as required by law (e.g. 6 or 10 years under German tax and commercial law).
7. Your Rights
- Right of access (Art. 15 GDPR)
- Right to rectification (Art. 16 GDPR)
- Right to erasure (Art. 17 GDPR)
- Right to restriction of processing (Art. 18 GDPR)
- Right to data portability (Art. 20 GDPR)
- Right to object (Art. 21 GDPR)
- Right to withdraw consent at any time
- Right to lodge a complaint with the supervisory authority
8. Cookies
Our website uses cookies as described in our Cookie Policy.
9. Contact
For any privacy-related enquiry, please contact us using the details above or via the contact page.